I’ll Never Forget What’s’isname

Oliver Reed, one of the most distinctive faces of British film in the 1960s, was the most frequently cast actor for Michael Winner, who specialised almost exclusively in comedies in those years (in the following decade, action dramas, usually with Charles Bronson, would become his domain). I’ll Never Forget What’s’isname is a briskly flowing tale from advertising agency circles in the era of ‘swinging London’, with a slightly overblown moral conflict between commerce and creativity. Reed's acting counterpart is Orson Welles, suitably majestic and ironic. Otto Heller, the most important Czech cameraman of the interwar period, was behind the camera.